Snap Crush and Pop

Cereal box's are set to become collector's item's after Sainsbury's announced they are doing away with the cereal box and at the same time introducing polythene bags for milk instead of cartons. In theory this is not a bad idea, after all the mountain of packaging we accumulate shopping is growing each week, but will it work? first of all how do you avoid crushing the cereal into powder on the way home in amongst all your other foodstuff, and what about the milk "bags" bursting and soaking everything else, this would require you to pack those items in separate bags, in which case you use more bags, which also need to be disposed of. A solution may be to make the customer eat the cereal before he or she leaves the premises, thus reducing the amount of packaging taken home.... Only kidding that's a stupid idea, but no stupider than theirs.